Author: Louis Hardy

If you think that selling is only for those who have a business, perhaps you should read what follows. Selling is something we do every day without realizing it, perhaps under another name, but it is an incredibly human action that we could say is in our DNA. And being a good salesperson is perhaps more important than you might think.

You are probably wondering if you really sell something. If you don’t work in sales, you will think you don’t. That you never sell anything … But, don’t you sell yourself when you tell someone about your skills, whether they are professionals or in any field? If you want to convince and somehow persuade another person, you are selling.

You do it when you speak in favor of your favorite band, when you praise a movie so that your friend will be convinced, even when you recommend a place to eat for its delicious seasoning. Everything is selling, and the only difference with a conventional sale is that there is no price that is necessarily expressed in money.

The best is not always the best seller

Many times we believe that by being good at something, we should be successful, but this has a lot to do with how good we are as salespeople. In the end, the most successful is not necessarily the best, but the one that sells the best.

This lesson is reflected in an anecdote by businessman Robert Kiyosaki, when he advises a reporter to take a sales course. The reporter was offended, but Kiyosaki, the author of several bestsellers, had an excellent point.

“I am a very bad writer. You are a good writer. I went to sales school, and you, on the other hand, have a master’s degree. Put all that together and you have a best-selling book author and a best-written book author, ”he writes in Rich Dad, Poor Dad .

And the point here is that it is a sad truth: It is not enough to have great talent to be successful. But learning to sell can unleash your talent in an exceptional way, in whatever field you move.

The importance of learning to sell

And why is it important to learn to sell? Because it is not only about whether you offer products or services, it is about your professional and even personal life, how you show yourself, the labels you use, using the correct words and how all that affects you.

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1. To be successful you must know how to sell better , and part of this success is knowing the sales process, focusing on offering your product clearly and forcefully to the customer, remembering that having the best product in the world is not the key, but knowing how to sell it.
2. Although there are many techniques to sell, some points that many entrepreneurs agree on are showing advantages and benefits, teaching clear arguments that respond to any type of objection and understanding the customer’s needs to honestly solve them with excellent service.
3. Use tools to better sell your product . For example, go to storytelling, to tell a story with a problem and a solution that your product solves. Or appeal to your clients’ emotions with cases and testimonials that cut past costs and benefits and touch their hearts.

“If you don’t know how to sell, don’t think about becoming a business owner,” says Robert Kiyosaki, always pointing to the idea that the most successful people are those who know how to sell. And if we look at characters like Steve Jobs (Apple), Jack Ma (Alibaba) or Larry Page (Google), this becomes even more evident.

In fact, many of the leaders and founders of large and successful companies usually agree on this point: being a good salesperson is crucial.

This was also noted by the author Rainer Zitelmann in his book The Wealth Elite , where after studying profiles of many CEOs and millionaires he discovered that what stands out the most in his profile is sales.

Regardless of the industry, everyone agreed that being a good salesperson is what helped them grow their businesses. In addition, sales is one of the five most common positions among those who usually reach CEO positions.

So if you want to succeed and see your business grow, start working on your good sales skills. Your best buyer can be in front of you.…